| Featured Offer |
Great Discounts on
25,000 Magazines
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| Incentive Sites for Direct Marketing |
Incentive sites are those businesses that provide rewards, from cash to entries in drawings, for viewing, or in some cases, clicking on advertising.
These sites are often willing to construct deals based on cost per acquisition(CPA) basis, and can prove economical in driving members or sales.
A couple sites you might want to check out are MyPoints and iWon.com.
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| Full Service Direct Marketing Providers |
Outsourcing your direct marketing activities is becoming an increasingly attractive alternative. And today, firms such as these listed have access to millions of opt-in email lists to very specifically target your audience.
If you don't have in-house direct marketing specialists, outsourcing not only enables you to leverage expert technology, but can produce higher returns on your investment.
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| PostMaster Direct |
Description - Major inventory of direct mail lists. More self-serve than the others.
Geography - US, International
Categories - 3,000+
Names - 15 million
Minimum purchase - $1,000
Typical CPM rate - $150
Click Here
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| 24/7 Media |
Description - Major inventory of direct mail lists. Full-service provider to support campaign activity.
Geography - US, International
Categories - 260+
Names - 20 million
Minimum purchase - n/a
Typical CPM rate - $200
Click Here
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| YesMail |
Description - Major inventory of direct mail lists. Full-service provider to support campaign activity.
Geography - US, International
Categories - 750+
Names - 14 million
Minimum purchase - n/a
Typical CPM rate - $250
Click Here
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| DigitalWork |
Description - Major inventory of direct mail lists. Option for self or full-service support.
Geography - US, International
Categories - n/a
Names - 6 million
Minimum purchase - 2,000 names
Typical CPM rate - $200
Click Here
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| How to Write Direct Email Copy That Sells |
Do: Deliver a personal message
Don't: Send out a slick pitch letter
In the world of direct postal mail, consumers expect to receive slick pitches produced by New York ad agencies. On the Internet, people want personal notes handcrafted for an audience of one. A chatty "Hi! Thought this might interest you ..." goes a lot farther than "Dear Friend, You have been selected to receive ..."
Do: Keep it short
Don't: Go on and on for several pages
On the Internet, people want information and they want it now. That's why short, snappy pitches pull better than long-winded appeals that tell a story, paint a picture, tug at heart strings, or describe your product's amazing bells and whistles in exhaustive detail. Besides, have you ever tried to read 3,000 words on a 15-inch screen?
Do: Get to the point
Don't: Make people figure it out for themselves
Internet users are busy people who receive dozens or even hundreds of email messages a day. They barelyhave time to double-click on your message to open it, much less waste valuable time figuring out what you're trying to sell. If you can't come up with a three-word subject line that sums up your pitch, hit the Delete key and start over.
Do: Give people an incentive to buy
Don't: Restate your everyday low prices
Internet users tend to be surfers with short attention spans. If you want to inspire them to action, you need to give them a compelling reason to purchase your product or service today. Discounts, free samples, and limited-time offers are all powerful incentives to get them to buy.
Do: Drive people to your Web site
Don't: Try to close the sale by email
On the Internet, you don't need to say it all in one letter. One of the most effective online marketing strategies is to use your direct email piece as a teaser to lure people to your Web site where you can wow them with text, pictures, sounds, animation and video, then steer them to your online order form to close the sale.
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